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In September 2010, a unique full-page interactive TippEx advertising marketing campaign was launched on YouTube, the place your complete watch web page was simulated in a Flash viewport. Since July 2011, the phrase "YouTube" is placed after the video title within the watch page title, whereas earlier than it till then. In Might 2011, YouTube reported on the corporate blog that the site was receiving more than three billion views per day, and that 48 hours of footage are uploaded each minute. In 2012, YouTube reported that roughly 60 hours of latest movies are uploaded to the positioning each minute, and that around three-quarters of the fabric comes from outdoors the U.S.

Later, in January 2012, YouTube stated that the figure had elevated to four billion movies streamed per day and sixty hours. James Zern, a YouTube software engineer, revealed in April 2011 that 30 % of videos accounted for 99 percent of views on the site. Reside streaming was launched in April 2011, initially rolled out to pick customers and later expanded. In March 2012, preview tooltips for the video player's search bar had been launched on the desktop net entrance end, initially accessible on select videos and progressively rolled out. This characteristic allows the viewer to moreover preview portions of a video by hovering above the seek bar with the mouse cursor, whereas solely the time stamp was indicated before.

For videos longer than ninety minutes, a magnified portion of the seek bar was additionally displayed since to facilitate superb looking for. In December 2011, YouTube launched a new model of the positioning interface, with the video channels displayed in a central column on the house web page, just like the information feeds of social networking websites. In  urbannewsbeat.com , Hurley introduced that he can be stepping down because the chief government officer of YouTube to take an advisory function, with Salar Kamangar taking over as the pinnacle of the company. In June 2011, YouTube started experimenting with reaction buttons, allowing users to react to videos with a mess of expressions, just like Fb's 2016 reaction buttons, though YouTube eliminated reaction buttons soon after.